Artha Vriksha Services logoArtha VrikshaRooted in Trust, Growing Your Wealth

Deep roots, steady growth

Artha means money and purpose. Vriksha means tree. Like a banyan, we believe good financial guidance should have deep roots and grow over many years, not chase quick wins.

Why we started

Too many people get fragmented, sometimes conflicting advice from agents who cannot see the whole picture.

We wanted to build one team you can call for investments, property, insurance and credit, that actually talks to each other.

Our aim is to become the most trusted financial services partner for families and small businesses in Maharashtra and Gujarat, handled by people who are properly licensed and accountable to you.

Three commitments

They shape every conversation we have with a client.

  1. One Team for All Your Finances

    Instead of visiting four different people for your investments, property, insurance and loans, we bring all of it under one accountable, transparent relationship — so your advice actually fits together.

  2. Always By the Book

    We operate strictly within SEBI, AMFI, RERA and IRDAI rules. We never use misleading titles or give advice we're not licensed to give — that line matters to us.

  3. Nothing Hidden from You

    Every commission we earn, every disclosure, every risk — stated plainly, so you can decide with full information, not sales pressure.

The tree of wealth

A tree draws strength from many roots to grow one strong trunk. We bridge physical assets like property with liquid assets like mutual funds, insurance and credit, so your wealth grows from a stable base instead of depending on one thing going right.

  • We treat your money like it's ours

    We only recommend what we'd be comfortable recommending to our own family.

  • We're honest, even when it costs us

    If a product isn't right for you, we'll say so — even if it means a smaller commission for us.

Meet the founders

Led directly by its founders, so every client works with people who are personally licensed and personally accountable.

AV

Anup Vatyani

Founder — Mutual Funds & Regulatory Affairs

Anup Vatyani has over 24 years of experience in the banking and financial services industry. An ex-banker with a decade of experience as a Mutual Fund Distributor, he brings deep domain expertise in financial products, regulatory frameworks, and investor education.

  • 24+ years in banking & financial services
  • Ex-banker
  • AMFI-Registered Mutual Fund Distributor — ARN 106715
  • A decade of dedicated Mutual Fund Distribution (MFD) experience
  • Focus area: GIFT City / IFSC fund structures, regulatory frameworks, investor education
  • Gujarat RERA Registered — AG/AHMEDABAD/AHMEDABAD CITY/A403336/200529
PV

Pavan Vatyani

Founder — Real Estate & Digital Strategy

Pavan Vatyani brings 22+ years of experience across Real Estate, Finance and Digital Transformation, having worked in leadership roles with organisations including 99acres, AllCheckDeals, Bajaj Finance and DigitalMutation.

  • 22+ years in Real Estate, Finance & Digital Transformation
  • Leadership roles at 99acres, AllCheckDeals, Bajaj Finance & DigitalMutation
  • MahaRERA Registered Real Estate Agent — A52100037796
  • Focus area: property transaction structuring, digital-first client experience

Insurance Desk

Our licensed insurance agents compare life, health, motor and business policies across insurers to find you the right cover.

Loans & Credit Desk

Our loan specialists work with partner banks and NBFCs to get you competitive rates on home loans, business finance, and personal loans.

Our registrations

  • Anup Vatyani: AMFI-registered Mutual Fund Distributor
  • Pavan Vatyani: MahaRERA registered real estate agent
  • Anup Vatyani: GujRERA registered real estate agent
  • Anup Vatyani: individual insurance agent (IRDAI)
  • DPDP Act 2023 compliant data handling

Want to know more before you get in touch?

We will walk you through our credentials and how we work. No pressure, no obligation.

Contact our team